Charities have run hundreds of event fundraising campaigns in the past year. And it turns out the high performers like North London Hospice, Diabetes UK, and Scope are all doing the same things. Here’s the first one.
Make everything as simple as possible
This is the real difference-maker. Your fundraisers are excited, but they’re busy juggling work and life, and need you to guide them. That could be as simple as:
- Make applying as easy as tapping one button and filling out one short form.
- Send a welcome email walking them through making their Fundraising Page.
- Give them ready-to-use content so they know how to ask for donations.
The easier you make it, the more likely they’ll actually do it!
Endometriosis UK and Prostate Cancer Research send new fundraisers an email welcome pack with information about their campaign, best-practice fundraising tips, and ways to connect with the charity’s team.
Use the right communication at the right moment
One of the fastest-growing activities we see from charities reaching their target is lots more communication.
Successful charities don’t wait for fundraising to “naturally” pick up. They’re proactive and use every opportunity to connect and build the relationship, right from the start.
And what’s even better is that strong communication can compound. Checking in early during the campaign builds confidence. Ongoing support keeps everything moving. And post-event communication increases the chances they’ll raise money for you again!
Barnardo’s sends a segmented stewardship journey to their fundraisers over 15 months.
Scope sent fundraisers a card and a KitKat at Christmas, reminding them to “take a break”.
Spinal Research hosts a post-event meetup at a local pub to meet and congratulate their fundraisers after a massive effort.
